In short, it redefines how you do business, how you are percieved in the market place, how you manage your business and how you communicate with your clients and much much more. Ultimately helping a business to be more effective, efficient and dynamic, maintaining a drive and delivering success.
eBusiness Integration is an essential element in an organisation's efforts to increase its ability in responding to customers, markets and other strategic criteria. It allows companies to meet business-driven information requirements 24/7 throughout their business model.
A business centric approach to eBusiness begins with the analysis of a business to discover the areas which will most quickly benefit from improved access and interaction by people in critical business areas. It allows organisations to streamline the delivery the presentation of information from dynamic applications and data processing to the right people and applications at the right time in order to improve efficiency, decision making and communications across the organisation.
Businesses often see the internet as quick fix oppportunity and neglect the fact, that like every business system or process it needs to be integrated into the culture of the business, it needs to be married with the day to day processes that make up the core business activities.
Here is an example of a business that was pro-active enough to implement an online shopping / ordering facility, but neglected to integrate it inot the business processes.
A toy manufactuing company began to offer products over the internet for the upcoming holiday shopping season. Customers placed their orders and paid online, which triggered the printing of order-tickets. The order-tickets were delivered to office workers who stacked them with other orders. Several weeks elapsed, no toys were delivered, and customers grew frustrated and angry, the business lost face, lost customers and ultimately lost money. This example shows what results of the absence of any ebusiness integration and outlines the basic mistake most business make when setting out to or in fact implementing any internet / ebusiness solution
